Legal
Effective April 14, 2026 — Last Updated April 14, 2026
This Marketing Policy ("Policy") governs all marketing, advertising, and promotional activities conducted by or on behalf of PokerChess, a mobile strategy card game operated by Jumbo Studios LLC ("Company," "we," "our"). PokerChess fuses poker hand mechanics with chess-style tactical gameplay in a social casino environment using virtual currency ("Chips").
We are committed to transparent, responsible, and legally compliant marketing practices across all channels — including app stores, social media, paid advertising, email, push notifications, in-app messaging, influencer partnerships, and affiliate programs.
This Policy applies to all marketing materials and communications produced, published, or distributed by the Company, its employees, contractors, agencies, influencers, affiliates, and any third party acting on our behalf. It covers:
All advertising must be truthful, non-deceptive, and substantiated. Marketing materials shall not misrepresent gameplay mechanics, odds, the nature of virtual currency, or the likelihood of in-game success. Screenshots, gameplay footage, and visual assets must accurately reflect the actual user experience.
The following claims are strictly prohibited in any PokerChess marketing material:
All advertising must comply with the advertising policies of the platform on which it appears, including but not limited to Apple Search Ads, Google Ads, Meta Advertising Standards, TikTok Advertising Policies, and X (Twitter) Ads policies. In the event of a conflict between this Policy and a platform's policy, the more restrictive standard shall apply.
Key Disclosure: PokerChess is a social casino game. Chips are virtual currency used for entertainment purposes only. Chips have no real-world monetary value and cannot be redeemed, exchanged, or cashed out for real money, goods, or services.
All marketing materials must clearly and conspicuously include the following where applicable:
Disclosures must be presented in a manner that is clear, conspicuous, and proximate to the relevant claim. Font size must be no smaller than 75% of the body copy in the applicable creative asset. Disclosures must not be obscured by animations, overlays, or rapid transitions.
PokerChess is intended for users aged 17 and older (or the age of majority in the user's jurisdiction, whichever is higher). All marketing materials and channel targeting must reflect this age restriction.
We shall not knowingly target, serve, or display marketing materials to individuals under the applicable minimum age. All paid advertising campaigns must use available age-gating and targeting controls to exclude minors. Creative assets must not feature themes, imagery, characters, or language designed to appeal primarily to minors.
We do not knowingly collect personal information from children under 13 for marketing purposes. All marketing practices comply with the Children's Online Privacy Protection Act (COPPA) and equivalent international regulations.
All email communications comply with the CAN-SPAM Act, GDPR, CASL, and applicable anti-spam laws. Commercial emails include a clear and functional unsubscribe mechanism, accurate sender identification and physical mailing address, non-deceptive subject lines, and processing of opt-out requests within 10 business days.
Push notifications are sent only to users who have granted permission through their device settings. Users may disable push notifications at any time via device settings or in-app preferences. Notification frequency shall not exceed reasonable limits (no more than 2 promotional push notifications per day). Notifications shall not employ deceptive, alarming, or misleading content to compel engagement.
SMS marketing is conducted only with prior express written consent from the user, in compliance with the Telephone Consumer Protection Act (TCPA). All SMS messages include opt-out instructions (e.g., "Reply STOP to unsubscribe").
In-app messages, banners, and interstitials must be dismissible and must not obstruct core gameplay functionality for an unreasonable duration. Promotional in-app messages are clearly distinguishable from system notifications or gameplay elements.
Any contest, sweepstakes, giveaway, or promotional event must comply with all applicable federal, state, and local laws. Each promotion must include official rules that clearly state eligibility requirements and age/geographic restrictions, entry and participation methods, start and end dates, prize descriptions and approximate retail values, odds of winning (or statement that odds depend on entries), winner selection and notification procedures, and any applicable tax obligations.
Promotions must not require a purchase to enter (where legally required). "No purchase necessary" alternative entry methods must be equally accessible and clearly disclosed.
When soliciting user-generated content (UGC) for marketing purposes, we will clearly communicate how the content may be used, obtain appropriate rights and permissions before using UGC in marketing, credit the original creator unless they request anonymity, and not alter UGC in a manner that misrepresents the creator's intent.
User testimonials and reviews used in marketing materials must reflect genuine user experiences. We do not fabricate, incentivize (without disclosure), or materially alter user reviews. Any incentivized review or testimonial must include a clear disclosure of the material connection.
All influencer and affiliate partnerships must comply with Federal Trade Commission (FTC) Endorsement Guides. Partners must clearly and conspicuously disclose their material connection to PokerChess using appropriate language (e.g., #ad, #sponsored, "Paid partnership with PokerChess"). Disclosures must appear at the beginning of or within the sponsored content — not buried in hashtags, descriptions, or below-the-fold text.
Influencer content must comply with all provisions of this Policy, including truthfulness, age restrictions, and social casino disclosures. We reserve the right to require pre-approval of sponsored content and to request removal of non-compliant content.
Affiliates are prohibited from using deceptive tactics including misleading domain names, cookie stuffing, unauthorized use of PokerChess trademarks in paid search, and spam or unsolicited messaging. Violations result in immediate termination from the affiliate program and forfeiture of unpaid commissions.
Marketing personalization and targeting are conducted in compliance with our Privacy Policy and all applicable data protection laws (including GDPR, CCPA/CPRA, and state privacy statutes). We use first-party data and consented third-party data for ad targeting and personalization. Users may opt out of personalized marketing through in-app settings or by contacting us directly.
We respect user choices regarding tracking. On iOS, we comply with Apple's App Tracking Transparency (ATT) framework. On Android, we honor user-level ad tracking preferences. We do not engage in fingerprinting or other covert tracking methods prohibited by platform guidelines.
Commitment: While PokerChess is a social casino game with no real-money wagering, we are committed to promoting healthy play habits and responsible engagement.
Marketing materials shall not glorify excessive play, imply that gameplay solves personal or financial problems, target individuals who have self-excluded or requested to limit play, or use language that trivializes problem gambling behaviors.
We include responsible play messaging in marketing where appropriate, and provide in-app tools and resources for users seeking support, including links to the National Council on Problem Gambling (NCPG) helpline at 1-800-522-4700 and related resources.
All marketing materials must respect the intellectual property rights of third parties. We do not use copyrighted materials, trademarks, or likenesses of real individuals without proper authorization. All PokerChess branding, logos, and creative assets are proprietary and may not be used by third parties without written consent. Partners and affiliates are provided with approved brand assets and usage guidelines and must adhere to them.
The Company periodically reviews marketing materials and partner activities for compliance with this Policy. Non-compliant materials will be promptly corrected or removed.
Employees, contractors, and partners who violate this Policy may be subject to content removal, contract termination, forfeiture of commissions or payments, and legal action where warranted.
This Policy may be updated at any time. Material changes will be communicated via our website and, where applicable, to affected partners and users. Continued marketing activity on behalf of PokerChess constitutes acceptance of the updated Policy.
For questions, concerns, or requests related to this Marketing Policy, please contact:
Jumbo Studios LLC
113 S. Perry St, Suite 206 #14045
Lawrenceville, Georgia 30046
legal@pokerchess.gg